Posted at 10:39h
in
Press
"Working as a stylist in Miami Beach for 20 years, Danny Jelaca was determined to bring the area a boutique salon with and intimate personality." I wanted to be able to control the experience: the music, the look, the feel and even the way it smells," he says. His namesake salon in South Miami turns his dreams into reality, combining a posh interior, excellent customer service, prime location and superior stylist.
Opening shop in South Beach Pointe, Jelaca designed the space with an architect to emulate a delicate jewelry box. cove ceilings, crystal chandeliers, button tufted wall panels and porcelain floors to make for a cozy yet open atmosphere. To match the luxurious aesthetic, the salon is departmentalized so each stylist specializes in one area: color, styling and cuts, extensions and texture treatments. Jelaca also makes sure all of his staff of 10 are first-rate, including the five stylist who work the salon semi privet styling stations. "Everyone has something unique to offer; from the front desk and assistant, to the colorist and stylist," he says.
